Building Brand Message & Marketing Strategy
Found out their unique qualities that the competitors did not have and built a new brand message in order to distinguish themselves from the competitors. One of projects to achieve the marketing goal was the recycling program for plastic contact lens cases, which they started as the first contact lens distributor in Canada.
WEB developing & Social Media Marketing
Developed online marketing strategy, improved the website, plan contents and managed social media. Researched trend, user's insight and competitors. Increased 4.6 times visitors in 2 months after improved the website.
- Facebook | Instagram
WEB Media Management & Social Media Marketing
Created and managed successful plans for growth the Japanese web media, LifeVancouver and LifeToronto. Boosted site traffic using SEO and SEM tactics. Devised Social Media strategies to optimize reach and engagement with content. Developed and implemented effective content acquisition strategies to create riveting articles and social media content.
LifeVancouver - Monthly View: 96.78% (Comparison with the same month between 2014 and 2018)
LifeToronto - Monthly View: 1,077.24% (Comparison with the same month between 2016 and 2019) - LifeToronto | LifeVancouver